The Aeun Formula

One of the things that make us unique is the way we use our ingredients and preservative mix.

For one, we let the natural acids produced by oxidation act as a preservative to keep the bio-active function of the formula working. This means the product can keep for years – making it far more sustainable than your average skincare product.

Anyway, here is the gist about what you need to know about our key ingredients.



This stuff has antioxidant and antimicrobial properties though this is not why we use it. Honey has natural moisturising (humectant) and exfoliating properties which help skin to remain more resistant to damage.



This stuff does everything.

It forms a fine protective film which both protects, moisturises and gently exfoliates skin. Not only is it anti inflammatory ; it calms and softens skin too.



Hibiscus contains its weight in gold of vitamin C. This in addition to its toning effect helps it work with all the other ingredients to balance and keep skin and hair smooth and shiny.



Doesn’t sound like a wonder ingredient, but a little certainly goes a long way. The lactic acid in milk works together with the proteins to exfoliate and soften skin.  Fermented style formulations work to break down complex proteins into easier absorbed poly peptides and simpler amines to help restructure damaged skin.



Herbs like thyme, oregano, wormwood and mint boosts skin immunity, giving it well deserved protection and reducing inflammation.

Citric Acid


The holy grail of PH balanced skincare. Citric acid helps to reduce alkalinity and acts as both an alpha hydroxy acid (AHA) and an antioxidant.

What’s not to like.


Wednesday watch: Hidden Figures — Of Means and Ends


Who doesn’t want to see Taraji P. Henson, Octavia Spencer and Janelle Monae portray groundbreaking women who worked as mathematicians and engineers for NASA in the 1960s? Spencer told the New York Times, “This is a female-driven movie about contributions that women really made, to our world, not just our society. That’s a big statement.” Check out the […]

via Wednesday watch: Hidden Figures — Of Means and Ends

Speak, Memory: Can Artificial Intelligence Ease Grief? — Longreads Blog

While not a skincare concern, AI is topical right now.

Skincare devices like Wayskin may or may not be compatible with Artificial Intelligence in the way that Big Data firms use it right now. This story cuts to right to the heart of some of the issues raised over the years about its use.

Can AI be humane, or will we run the risk of being over run by bots?

Roman’s bot offers us a clue.

When Roman Mazurenko died, his friend Eugenia Kuyda created a digital monument to him: an artificially intelligent bot that could “speak” as Roman using thousands of lines of texts sent to friends and family.

via Speak, Memory: Can Artificial Intelligence Ease Grief? — Longreads Blog

Skincare trends – charcoal and ferments / bio actives

This year, it seemed to us that the trend for skincare was a focus on quality formulations and hydration. That hasn’t changed.

The surprise is the quiet rise of bio active or probiotic skincare formulations and the increasing use of charcoal in masks and cleansers.

What do we mean by bio active ingredients?

Bio active can mean many things. For some ; it means natural or organic ingredients. For others it means that skincare formulations given that label have been designed to break down more easily and with less synthetic ingredients.

Other people take a different approach ; probiotic = skin loving bacteria – the positive side of bacterial action on skin. So in the same way people drink probiotic yoghurt drinks or kombucha ; we can use good bacteria to ferment natural ingredients to make it more absorbable and beneficial for the body.

Why bother?

Fermentation breaks down natural ingredients into enzymes and proteins which releases more energy and are biologically closer in structure or are precursors to enzymes and neurotransmitters in the body. This makes them more beneficial for several reasons :

  • It breaks proteins into smaller peptide chains for easier absorption in the body
  • Carbohydrates and fats – while not losing all their structure are partly converted into easier digestible sugars. This works with enzymes and transmitters used in metabolic processes to create better energy burning and release mechanisms in the body.’
  • Enzymes formed in the fermentation process are existent in actual neurotransmitters such as tryptophan for serotonin and are also often precursors to similar or other signaling processes.
  • Micro proteins or peptides broken down from milk and oats form amides similar in structure to proteins existent on the skin layer
  • Simply put ; they absorb better, help the body stay in better balance when properly researched and formulated and make you feel good.

Why Charcoal ?

Charcoal has been used for many years for removing toxins.

It can adsorb lead acetate, strychnine, DDT, many drugs (including cocaine, iodine, penicillin, aspirin, phenobarbital), and inorganic substances (chlorine, lead, and mercury). Activated charcoal powder is basically charcoal heated and ground to very fine dust.

Activated charcoal powder can adsorb thousands of times its own weight in gases, heavy metals, poisons, and other chemicals; thus it renders them ineffective and harmless. As this absorption ability is one of the major benefits of activated charcoal, this substance is routinely used in hospitals and by physicians. It is even used for toxins as powerful as snake venom and scorpion  / venomous spider bites and stings.  Placed on skin , it can draw out impurities and toxins and has become so popular for both men and womens skincare recently  – you can’t miss it in stores.


Feel free to try it.



Wednesday watch: Helen Mirren shuts down a sexist interviewer — Of Means and Ends

I am the worst at dealing with sexism and gender discrimination but this is a reminder that it happens and can happen to anyone.

See where Parkinson’s eyes rest and – it just says it all.

This week’s pick goes back to a 1975 interview in which a young, inexperienced Helen Mirren deftly shuts down a sexist interviewer. As a reminder that we still have work to do, Mirren noted that when he interviewed her in 2006, he started off once again by asking about her breasts.

via Wednesday watch: Helen Mirren shuts down a sexist interviewer — Of Means and Ends